The advertising industry prints awards faster than the U.S. mint makes money. It hands out awards for creativity like normal people hand out Halloween candy.
I am allowed to make that criticism because no one loved picking up those awards any more than I did. A New York agency guy once told me, “They’re cheaper than cocaine, easier to score, and the high lasts longer.”
But for every truly creative commercial there are a thousand derivative ones that rip off the originals. That being said, I am truly embarrassed by this video.
Here’s the kicker: An Australian retirement fund organization called Industry SuperFunds has for many years used the advertising slogan “We’re all in this together.” They said it long before the first bowl of bat bouillabaisse was cooked up in a Wuhan wet market.
But now every commercial for every company uses the exact same words just to show what serious, caring corporate citizens they are during the Wuhan Flu crisis.
Industry SuperFunds should sue all of ‘em for copyright infringement. Or maybe for felonious unoriginality.