I always told creative teams that I wanted them to include a T-shirt idea in every new ad campaign they presented to me. Why? ”Because any great ad campaign should be simple enough to be summed up on a T-shirt.” As I mentioned in Part One of this sordid tale, I was still very ill after we got home from Fiji. I had dropped nineteen pounds almost overnight and for a month or more I was as weak as a little girl. I missed ten days of work and was still wobbly when I finally began going back into the office for a few hours each day. In those days we had a great client named Shimano. It’s one of the biggest names in the … Continue reading Fiji, circa 1993: One man’s fish is another man’s poison, Part Three