As you will learn later in this story, “One man’s fish is another man’s poison” is not only an adage, it may be the most remarkably accurate headline I’ve ever written. I was once hired to create an ad campaign for a very small, very exclusive luxury resort in Fiji. It sounded like the best gig ever. The client thought it was important for me to experience the resort for myself before I attempted to create their ads — to spend a full week in one of their beachfront villas, to snorkel on their reef, to relax on the silver sands of their private beaches, to drink from their selection of fine wines, and key to this story, to dine on meals prepared by the … Continue reading Fiji, circa 1993: One man’s fish is another man’s poison, Part One