This commercial for the Barossa Valley was just named the world’s best long-form commercial at the prestigious Cannes Advertising Festival.
Well, it’s different. I’ll give it credit for that. But it seems too dark, too oppressive, too raw for my tastes. It doesn’t celebrate any of the light and beauty and joy that I see in the Barossa.
But as someone who earned a living owning an ad agency in Orange County for many years, I think it’s very cool that a small agency in an out of the way spot like Adelaide, South Australia walked away with such a huge honor.
What do you think of the commercial?
Very cool!!!
I want to live the rugged and slow life in the video!
always believe spots like this to be the work of a very creative team AND a courageous client, which may be the magic to it all. love the cinematography. really well shot. Wouldn’t motivate me to go there, though.
“Wouldn’t motivate me to go there, though.” My ex-ad agency business partner succinctly expresses the problem with the commercial.
The music caught me then did the visual but once I realized what the coolness was pitching, I wanted to getaway. Awesome music, the farm-to-table message for foodies cooly done, but the ad tells me to go in packing in fear of barbaric inbreds. Makes a better music video or an ad for Foster Farms.