Back in my ad agency days, I required creative teams to design a T-shirt as part of every ad campaign. I always said that it couldn’t be an effective campaign unless its message could be distilled down to something simple enough to be communicated on a T-shirt.
My business partner said I only did it to get free T-shirts.
We may have both been right.
But all these years later I still love a nice, simple T-shirt with a bold graphic or an interesting message. And that explains why I buy so many of them when we’re traveling. So many that we need to box them up and ship them home along the way.
I didn’t have any idea how many T-shirts I had picked up on this trip until we got home and I started pulling them out of boxes we’d sent home along the way.
I love the simplicity of the “roo” shirt.