This commercial for the Barossa Valley was just named the world’s best long-form commercial at the prestigious Cannes Advertising Festival.
Well, it’s different. I’ll give it credit for that. But it seems too dark, too oppressive, too raw for my tastes. It doesn’t celebrate any of the light and beauty and joy that I see in the Barossa.
But as someone who earned a living owning an ad agency in Orange County for many years, I think it’s very cool that a small agency in an out of the way spot like Adelaide, South Australia walked away with such a huge honor.
What do you think of the commercial?